How to Go Viral: Lessons from Viral Videos and How to Implement Them

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October 27, 2021

It is the dream of every content creator to go viral. It doesn’t matter if it’s on Instagram, Facebook, TikTok, YouTube, or any other social media platform. Content creators want to trend because of the amazing feeling that comes with millions of people across the world seeing and talking about their content.

 In addition, those contents put their names on the lips of people who haven’t heard about them in the past. However, creating content isn’t all it takes to go viral on the internet. Follow the steps to know all about our perfect recipe for going viral on YouTube, Instagram, TikTok, and other social media platforms.

Have a Targeted Audience

You can’t go viral by just creating content and posting them on various social media platforms. Who do you want your content to reach? Having a targeted audience in mind when creating content is the first step to going viral on the internet. This is because your targeted audience will share your content without you telling them to just because they relate to what you are talking about. And before you know it, you have gone viral without forcing people to see, like, and share your content.

Evoke Emotions

People won’t share your content if they can’t relate to them, and as a result, you won’t go viral on the internet. The best way to make your content more relatable is by evoking emotions. These emotions include anxiety, anger, joy, sadness, fear, and humor, among others. When you connect to the emotional side of your audience, it will make your content unforgettable. Instead of making your audience feel a certain way when seeing your content, ensure you evoke all the types of emotion present in them.

Ensure your Contents are Shared

Creating good content is one thing and ensuring they are shared is another. Including a feature that allows your audience to share your content to other social media platforms is another strategy you should try when aiming to go viral. In addition, you can encourage your audience to share your posts by offering incentives. These incentives may include a ticket to the cinema or a concert. You can also decide to add them to a private fan page.

Engage Your Audience

You don’t need to do all of the work alone when trying to go viral. Engaging your audience is a great way of gaining the social media attention you need. Ask them to create their content and tag you when posting them. In addition, you can promise to repost the most creative content or give prizes. This way, you are not only engaging your audience but encouraging them to talk about you, which may likely make you go viral.

Your Content Should be Positive and Helpful

You can go viral due to a wrong reason if your content is often associated with negativity. Going viral is not enough; your content must be positive while solving problems that your targeted audience can relate to. Most people will only share contents that are informative and exude positivity. Will you share contents that are not beneficial to others? Certainly, the answer is no.

Keep up With the Trends

Surrounding your content with the latest trends on social media is a great and easy way of going viral. This means you have to be active on social media while paying attention to what is going on in different parts of the world. However, you shouldn’t base your content around negative occurrences. Your content has to be fun, humorous, and educative at the same time. Don’t forget to use hashtags, too; they are very important if your content is related to a trending topic.


Besides creating good content, there are a lot of things you have to do to go viral on social media platforms. In addition to the points spoken about in this article, adding graphics and visuals to your content is a nice idea to explore. You can also gain the attention of social media influencers to help you go viral by sharing their posts, tagging them on your posts, and reaching out to them through their social media handles.


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