George’s Cafe is one of the most renowned coffee shops in Dhaka, Bangladesh. By positioning itself as ‘A slice of New York in Dhaka’, George’s Cafe provided a unique cafe experience for the people living in the capital.
Firstly, George’s Cafe wanted to create a unique brand to set them apart from the other local cafes and which would fundamentally cater to the young, affluent target segment. Afterward, George’s Cafe required a digital video campaign to increase its sales in all of its outlets. Despite having several outlets in major areas of Dhaka city, their sales did not rise as anticipated.
Branding and Marketing Collateral Our multidisciplinary teams collaborated with each other to come up with a consistent brand guideline and several brand collaterals for the client.
The New York-centric, youthful brand resonated well with the target audience and achieved a remarkably loyal fan base. The videos were viewed in excess of 200,000 times across the Facebook page and also resulted in a significant increase in engagement and sales. Some of the items featured in the videos such as the Milk Shot, Oreo Cheesecake, and Chocolate Tart were sold out within 10 days of launch. Subsequently, George’s Cafe experienced a significant 37% increase in overall sales across all of their outlets.
“Sculpt IT developed our brand identity when we started off. For a boutique coffee shop, the identity meant everything as all future marketing and branding efforts would be based on this foundation. Three years on I can safely say Notionhive did an amazing job and their work is still relevant and going strong for us on all fronts. Their attention to detail is their strength which is crucial for any content development. I wish the Notionhive team all the very best.”
Salim Shadman Pathan Bulu
Co-Owner and Marketing Director George’s Cafe